Who Killed ADDY?
Special Event Branding
Who Killed ADDY? was a great volunteer opportunity for myself and a couple of creative friends to support our local ADDY competition. AAF of the Midlands kicks off their season every August with a happy hour event. For this particular one, we “defaced” the annual ADDY Teaser poster. We followed with a death threat letter to the club, menacing posters were placed at area businesses overnight along with a ransom invoice for ADDYs life. A “guide for catching the killer” (Call for Entries), along with the suspect cards, was mailed out about 6 weeks before entries were due.
The ADDY Gala was held in town in a quaint event space with a 20s/30s american noir decor — most of our attendees even dressed the part. Suspects’ photos were framed in a variety of sizes and frames upon entry, then given to each of our suspect particpants as a thank you. We had “killer” cocktails, jazz to set the mood and a cigar bar to boot. And our winner’s book? A good old fashioned EXTRA edition.
_______________________________________Creative Dream Team: Andrew Evans, Lee Price and Melissa Harper. Photography: George Fulton Photo Imagery.
